Understanding What is PPC: A Guide to Pay-Per-Click Marketing PPC, short for pay-per-click, is a type of digital advertising where advertisers pay each time someone clicks on their ad. This approach helps businesses drive targeted traffic to their websites by ensuring they only pay when a user engages with their ad. How PPC Works The most popular form of PPC is search engine advertising, with PPC advertising platforms like Google Ads allowing advertisers to bid on keywords. When a user…
